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Bringing the spirit of Aloha into this creative collaboration, design, pop-up retail, event, and work space was incredibly fun to do.  We personalized each area to represent meaningful moments from ReynSpooner's history.  We worked with the creative team and architects to create a lanai and house facade to really make one feel like you're on one of the islands.  We created a meaningful gallery wall that tells the story of the brand - all historical photos, letters, clothing labels are framed and hung on a custom wallpaper created from their most popular shirt fabric, Lahaina Sailer.  The large photographic mural is of Diamond Head beach.  We used many wood tones, all warm, and elements of rattan throughout.


Creative Space


Pasadena, California


March 2024

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